In a world overwhelmed by overproduction and the relentless tide of social consumerism, Eva held onto her childhood belief in miracles. As a little girl, she dreamed of healing Mother Earth, yearning to mend the scars left by human neglect. Her heart was set on a mission to rid the planet of waste, pollution, and the burdens of overconsumption.

Yet, life’s journey was not without its trials. Eva faced a tumultuous past, marked by childhood traumas that tested her soul and cast shadows of insecurity into her life.

In her quest for confidence, she turned to fashion as a refuge, but the compulsive shopping that followed left her with a closet bursting at the seams, even as she often felt as if she had nothing—or not enough—to wear. Each piece of clothing was a fleeting moment of joy, overshadowed by an enduring emptiness.

Throughout her life, Eva traversed various paths of education, travel, and self-exploration. Each experience became a lesson in resilience, teaching her the strength that lay within. She sought her identity, a higher purpose. From this newfound clarity and her journey of self-discovery, Eva found a purpose that transcended her own struggles. She knew she needed to create change and believed that cultivating healthy self-love, mindfulness along with dressing in alignment with her true self, would transform her shopping habits, life in general into a more conscious practice. She embraced the power of letting go of old habits and living in the present moment, advocating for a joyful closet that reflects one’s identity, lifestyle, and the environment in which one lives today.